BusinessTV: Tom Smith on the biggest trends in social media

Hear expert business advice from Tom Smith, Research Manager, EMEA, at Universal McCann. The expert behind the renowned Wave 3 report, Tom reveals his thoughts on social media’s biggest trends: “We have seen a big move towards video and multimedia content. I mean video sharing sites just keep on taking off wave and wave. We know that is down to increasing access via broadband. The technology and the cost of creating things on videos is falling year on year. So all of these, you know everything is becoming more multimedia is becoming more advanced. The content that consumers are creating is probably more watchful than it used to be and attracts a wider audience. Things are evolving like blogging is becoming easier and more accessible and available on a bigger number of platforms. So you can blog online, of course you can blog on a social network page, you can blog via your mobile, you can do what’s called micro blogging where you just blog in one sentence or less. So you know everything is evolving and there are more access points for people to create and share content than there ever has been. I mean the numbers that we have looked at and we have surveyed hundreds of millions of people worldwide are passively consuming this. So hundreds of millions of people are reading blogs, watching videos and video sharing sites, looking at other people’s photos from around the world. You know it is a mass phenomenon. If you are online you are doing it so as internet penetration rises …

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